Williams-Sonoma packaging
A range of pack design projects which involved working closely with the buyer teams to create packaging that worked with seasonal product features.
Ice cream sauces: The design featured a spot gloss varnish, enhancing the glossy sauce idea. Packaging design, illustration. Featured on The Dieline.
Italian cheese knives: Packaging design, illustration (except the woodcut cheese on the reverse, by Steven Noble), copy and typography. Featured in Communication Arts magazine.
Ice cream sandwich cookies: The design exploits the pack shape to showcase the product. Packaging design.
Pizza sauces: Packaging design. Illustration: Chris Wormell.
Italian tomatoes: Packaging design. Illustration: John Spencer. Featured in Communication Arts magazine.
Pizza crust mix: Packaging design, typography, illustration, copy.
Pumpkin seed brittle: Packaging design, typography, illustration.
Chipotle spice rub: The product’s smoky heat is communicated with fiery chilli flames. Packaging design, illustration, copy.
Autumn cupcake stencils: Packaging design, illustration.
Chocolate popcorn: A holiday design with festive type that mirrors the product. Packaging design, typography, decorative detail, copy. Product illustration: John Worthen. Featured in Communication Arts magazine.
With other holiday products in the range (not my design).