Recovery Balm
A range of healing arnica and CBD balm products developed in Chamonix, in the French Alps, for use by people doing sports in the extreme mountain environment.
The brief was to update and modernise the previous pack designs to attract a wider audience, without alienating existing customers. The design needed to include all of the existing information but presented in a way that was easier to navigate, with products clearly defined and differentiated. It needed to convey its Chamonix provenance proudly.
Logo and visual identity design and execution, illustration.
Previous design
Updated design
The resulting design feels sporty, with a trail runner within a mountain scene in Chamonix. The foreground and middle distance differentiate variants via colour with the white of Mont Blanc in the distance. The new logo is bold and confident, containing a subtle reference to the movement and flow of massage within its letterforms. Product information is simple and clear with an intuitive hierarchy.
The design is cohesive across the various pack formats and works well on point of sale and other touchpoints.
