Oreo
A collection of packaging design projects that needed to flex creatively while closely following Oreo’s established brand look and assets.
Oreo holiday cookie tin: The sleeve is removable, enhancing the tin’s collectibility and extending its life. Packaging design, illustration, production.
Oreo Thins: Packaging design, typography.
Oreo Mystery: Packaging design.
Sketchbook
Fun designs that only reached as far as the initial client presentations without progressing further.
Oreo Halloween: Concept and design, illustration.
Originally intended to be printed in addition to the Boo! cookie pack and sit alongside it, the client ultimately decided to proceed with just that one design (which, although I worked on the execution and production, was not my original concept).
Oreo fudge covered: Concept and design.
The design the client opted for which, although a little less fun, was chosen for its appetite appeal.
