Sketchbook
Case studies of concept work that, although presented, did not progress further.
Samsung Beijing Winter Olympics
A series of billboard concepts for Samsung, a sponsor of the Olympic Games, which celebrates the many iconic architecturally designed buildings in Beijing. Samsung products are overlaid on to the buildings in the background, with images on the screens that reference the different Winter Olympic sports, matching the shapes of the snow and ice-covered sporting arenas with the shapes of the buildings behind. This work followed the Samsung guidelines colour palette and illustration style.
Concept design, illustration.
Below, the Galaxy SOHO building designed by Zaha Hadid paired with the bobsleigh event, and freestyle skiing paired with the Temple of Heaven, both on a Galaxy S screen.
The National Speed Skating Oval in Beijing is overlaid with skaters on the screen of the Galaxy Tab S7 with the Galaxy earbuds sitting on it as helmets, below.
Turner Duckworth holiday card
A concept for a holiday card for clients from the company’s two existing offices which also announces the recent opening of the new office in New York. The card is perforated, allowing the address details to be detached and used as a business card. The design uses the company “eyesclamation” logo and follows the company’s type style.
Concept design, copy.
